Linear TV Networks vs OTT Services: The Shift of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via public channels. In contrast, digital services operate on viewer-driven consumption, with website Netflix, Disney+, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and online co

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